67 shades of dior campaign | YOU’LL LOVE YOUR SKIN IN DIOR. FOREVER 67 shades of dior campaign The key campaign objectives were to drive global awareness and generate buzz around the new Dior Forever Foundation as well as showcase the wide range of shades available. It was important to celebrate the product’s diversity with an ambassador representing each shade and educate consumers . See more Single
0 · YOU’LL LOVE YOUR SKIN IN DIOR. FOREVER
1 · 67 Shades of Skin: How Buttermilk Delivered Dior's Most
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The key campaign objectives were to drive global awareness and generate buzz around the new Dior Forever Foundation as well as showcase the wide range of shades available. It was important to celebrate the product’s diversity with an ambassador representing each shade and educate consumers . See moreThe influencers selected were to be the key component dictating the success of the campaign. Buttermilk consulted its CRM of creators and set the following qualitative and . See moreTo identify 67 influencers that could match 67 unique foundation shades presented a huge logistical challenge; foundation shade was a piece of data they could not access without a layer . See moreThe campaign was a resounding success through a combination of detailed planning, smart execution and creative delivery; 67 influencers wearing 67 shades over 67 days. 1. 67 Influencers 2.66m Audience Reach (+33%) 2. 1.85m Impressions (+85%) 290 Content Created (+44%) 3. 591k Engagements (+269%) 6.6% 4. Engagement . See more
YOU’LL LOVE YOUR SKIN IN DIOR. FOREVER
67 Shades of Skin: How Buttermilk Delivered Dior's Most
The campaign was Dior’s most inclusive activation to date. From a statistical point of view, the results comfortably surpassed all KPIs. Furthermore, in terms of sentiment Dior successfully communicated that with forever foundation there is no need to compromise on foundation shade; the range is inclusive of all skin tones and types. . See moreThe extraordinary 24H* Wear foundation with an 86%** skincare base. 67 shades in 2 finishes, Matte or Glow. Be seduced by the Dior Forever iconic matte finish or fall in love with the healthy radiant finish of Dior Forever Skin Glow.
This cross-promotion allowed us to retarget existing Dior fans on owned channels as well as reaching new consumers on the influencers channel. Results. The campaign was a resounding success through a combination of detailed planning, smart execution and creative delivery; 67 influencers wearing 67 shades over 67 days.
The extraordinary 24H* Wear foundation with an 86%** skincare base. 67 shades in 2 finishes, Matte or Glow. Be seduced by the Dior Forever iconic matte finish or fall in love with the healthy radiant finish of Dior Forever Skin Glow.
The "67 Shades of DIOR" campaign is a tribute to the founder of the brand, Christian Dior, who famously said that "there are no colors that go well together than black and white." This campaign builds on that idea by showcasing the brand's latest collections in various shades of black and white, as well as other colors. PARIS, FRANCE- Yara Shahidi and Natalie Portman star in Dior’s Forever foundation campaign, one that . [+] is inclusive, filled with foundation shades for all skin colors. Photo Credit:.Our 24h wear foundation with floral extract-enriched skincare to make skin smoother. A total range of 67 shade finishes, 36 in matte and 31 in glow.
Discover the new DIOR FOREVER, with 67 shades across 2 flawless finishes. Find out how Deepica Mutyala and Daniel Martin find their perfect shade for 24 hour coverage. #diorforever #lovemydiorskin
In one of their recent campaigns called 67 Shades of Skin, Dior tied up with a world-famous influencer marketing agency to launch a campaign to celebrate Dior’s Forever Foundation - a unique range of 67 foundation shades. It was one of their most inclusive campaigns ever. PARIS — Fifteen years after Dior Forever’s introduction, the foundation brand will have a new campaign featuring Anya Taylor-Joy and Yara Shahidi at the Salk Institute, WWD has learned in an. Dior brand ambassador and ‘Miss Dior’ Natalie Portman has been cast to front its Forever make-up campaign. The new liquid foundation duo, reinvented by Belgian make-up artist Peter Philips and Dior’s Creative and Image Director of Makeup, is available in a matte and dewy finish and 67 shades. The Dior Forever Skin Glow foundation is now available in over 40 shades for a diverse selection. Designed for lasting perfection, the product stands as a beacon for those who seek flawless skin around the clock that goes from day to night.
This cross-promotion allowed us to retarget existing Dior fans on owned channels as well as reaching new consumers on the influencers channel. Results. The campaign was a resounding success through a combination of detailed planning, smart execution and creative delivery; 67 influencers wearing 67 shades over 67 days.The extraordinary 24H* Wear foundation with an 86%** skincare base. 67 shades in 2 finishes, Matte or Glow. Be seduced by the Dior Forever iconic matte finish or fall in love with the healthy radiant finish of Dior Forever Skin Glow. The "67 Shades of DIOR" campaign is a tribute to the founder of the brand, Christian Dior, who famously said that "there are no colors that go well together than black and white." This campaign builds on that idea by showcasing the brand's latest collections in various shades of black and white, as well as other colors.
PARIS, FRANCE- Yara Shahidi and Natalie Portman star in Dior’s Forever foundation campaign, one that . [+] is inclusive, filled with foundation shades for all skin colors. Photo Credit:.
Our 24h wear foundation with floral extract-enriched skincare to make skin smoother. A total range of 67 shade finishes, 36 in matte and 31 in glow.Discover the new DIOR FOREVER, with 67 shades across 2 flawless finishes. Find out how Deepica Mutyala and Daniel Martin find their perfect shade for 24 hour coverage. #diorforever #lovemydiorskin
In one of their recent campaigns called 67 Shades of Skin, Dior tied up with a world-famous influencer marketing agency to launch a campaign to celebrate Dior’s Forever Foundation - a unique range of 67 foundation shades. It was one of their most inclusive campaigns ever.
PARIS — Fifteen years after Dior Forever’s introduction, the foundation brand will have a new campaign featuring Anya Taylor-Joy and Yara Shahidi at the Salk Institute, WWD has learned in an. Dior brand ambassador and ‘Miss Dior’ Natalie Portman has been cast to front its Forever make-up campaign. The new liquid foundation duo, reinvented by Belgian make-up artist Peter Philips and Dior’s Creative and Image Director of Makeup, is available in a matte and dewy finish and 67 shades.
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67 shades of dior campaign|YOU’LL LOVE YOUR SKIN IN DIOR. FOREVER
