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The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever emerge into the international market.
Shang Xia was founded in 2010 as a joint collaboration between Hermès Group and Chinese designer Jiang Qiong-er. The brand's first bag, the Lan Yue, was a leather-textured imitation of a bamboo bowl. Its Da Tian Di chair is a reinterpretation of the Ming dynasty furniture style. Shang Xia opened its first store outside of China, in Paris, in 2013. In December 2020, Exor invested around €80 million in Shang Xia, and in 2021, Exor became th.
The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever emerge into the international market.
Shang Xia is a Chinese brand which produces handbags, shoes, clothing, and furniture. [1] . It is majority-owned by Dutch holding company Exor NV. History. Shang Xia was founded in 2010 as a joint collaboration between Hermès Group and Chinese designer Jiang Qiong-er. [2] . As it celebrates its 10th anniversary, Shang Xia, the Chinese luxury brand established by Hermès International, is preparing for a major retail push in China and the launch of a capsule collection aimed at the next generation of high-end consumers.Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts. Based on the Chinese characters “Shang” and “Xia”, the Shang Xia brand name literally means “Up-Down”, which at the first instance, may sound confusing. French luxury group Hermès shrugged off the rise in Covid-19 cases in China and increased sales by a quarter last year, with little disruption to shopper demand for products from the maker of.
Shang Xia, the Chinese luxury brand launched recently by Hermès, is trying to resurrect that image of a much older civilisation in which only the best would do.The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector. Sales at constant exchange rates jumped 17%. Today in Shanghai, Jing Daily had the privilege of attending a media event hosted by Hermès' new "created in China" luxury brand Shang Xia, the first-ever Chinese high-end lifestyle brand built from the ground up by a major European luxury house. Hermès has defied the odds despite China’s economic struggles putting dampener on the luxury goods segment. Experts say this is because Hermès usually caters to the richest customers – thus allowing it to hold up better than its rivals during turbulent times
The new Made in China: Shang Xia, backed by Ferrari owner Exor and Hermès, is becoming the most successful Chinese fashion brand to ever emerge into the international market.Shang Xia is a Chinese brand which produces handbags, shoes, clothing, and furniture. [1] . It is majority-owned by Dutch holding company Exor NV. History. Shang Xia was founded in 2010 as a joint collaboration between Hermès Group and Chinese designer Jiang Qiong-er. [2] . As it celebrates its 10th anniversary, Shang Xia, the Chinese luxury brand established by Hermès International, is preparing for a major retail push in China and the launch of a capsule collection aimed at the next generation of high-end consumers.Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts. Based on the Chinese characters “Shang” and “Xia”, the Shang Xia brand name literally means “Up-Down”, which at the first instance, may sound confusing.
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French luxury group Hermès shrugged off the rise in Covid-19 cases in China and increased sales by a quarter last year, with little disruption to shopper demand for products from the maker of. Shang Xia, the Chinese luxury brand launched recently by Hermès, is trying to resurrect that image of a much older civilisation in which only the best would do.
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products.
Hermes saw Chinese buyers snap up its luxury products as the Kelly bag maker showed its resilience amid a broader slowdown in demand for the sector. Sales at constant exchange rates jumped 17%.
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Today in Shanghai, Jing Daily had the privilege of attending a media event hosted by Hermès' new "created in China" luxury brand Shang Xia, the first-ever Chinese high-end lifestyle brand built from the ground up by a major European luxury house.
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