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HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent . Beyond Yves. Saint Laurent’s renewed success can first be attributed to an .
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was . HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year. Beyond Yves. Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took . When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are . The YSL logo will actually remain intact and the name Yves Saint Laurent will continue to be used. The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re . HEDI SLIMANE has hit back at criticism over his decision to rebrand Yves Saint Laurent, changing the name to Saint Laurent Paris – the same nomenclature that the label’s eponymous used when he first set up the brand in 1966.
From the ashes of an incendiary debut, which sharply divided the industry due to the heavy handling of the house’s rebrand (which saw the first name of the house’s celebrated founder, ‘Yves,’ stripped from the company’s ready-to-wear line), Hedi Slimane has led the house to spectacular results. Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding — from "Yves Saint Laurent" to "Saint Laurent Paris" — sending shockwaves across the industry only four years after the death of Yves Saint Laurent himself. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.
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Last month Hedi Slimane made the headlines when it was announced he would rename Yves Saint Laurent‘s ready-to-wear line as Saint Laurent Paris, and now the first images of the rebranding have emerged online. HEDI SLIMANE is changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover for the label. Slimane took over from Stefano Pilati as the fashion house’s new creative director in March this year.
Beyond Yves. Saint Laurent’s renewed success can first be attributed to an elegant and clever rebranding strategy which saw its name change to Saint Laurent Paris, shortly after Slimane took .
When it was announced that new creative director of Yves Saint Laurent, Hedi Slimane, was going to change the name of the brand to Saint Laurent Paris, shockwaves rippled through the.
There has been much discussion surrounding the rebranding of Saint Laurent since 2012. In particular, many have wondered why the former brand’s creative director, Hedi Slimane, chose to remove the “Yves” from its name. There are .
The YSL logo will actually remain intact and the name Yves Saint Laurent will continue to be used. The Ready-To-Wear line, originally branded “Saint Laurent Rive Gauche" in 1966, will be re . HEDI SLIMANE has hit back at criticism over his decision to rebrand Yves Saint Laurent, changing the name to Saint Laurent Paris – the same nomenclature that the label’s eponymous used when he first set up the brand in 1966. From the ashes of an incendiary debut, which sharply divided the industry due to the heavy handling of the house’s rebrand (which saw the first name of the house’s celebrated founder, ‘Yves,’ stripped from the company’s ready-to-wear line), Hedi Slimane has led the house to spectacular results.
Only a few months into the job, Slimane has started with a bang, dropping the first name of the company's iconic founder in a significant rebranding — from "Yves Saint Laurent" to "Saint Laurent Paris" — sending shockwaves across the industry only four years after the death of Yves Saint Laurent himself. YSL Rebrands and Reveals New Saint Laurent Paris Logo. The Creative Director haute seat for Yves Saint Laurent has been filled by Hedi Slimane, and along with that, came the name and logo change by dropping the “Yves” out of the brand name.
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