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The imagery does reveal two big developments of the Lee era. The first is an updated logo, which reinstates the equestrian knight as Burberry's official calling card.
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Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public .British art director and graphic designer Peter Saville reimagines the Burberry logo. The imagery does reveal two big developments of the Lee era. The first is an updated logo, which reinstates the equestrian knight as Burberry's official calling card.
Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901.British art director and graphic designer Peter Saville reimagines the Burberry logo. The logo symbolized a new, modern Burberry, and Tisci placed it prominently on all sorts of garments, from drawstring hoodies to lace gowns. Now, Daniel Lee, the former Bottega Veneta designer.
The new logo introduces the traditional Burberry lettering in a thin and elegant font. Meanwhile, its classic horse emblem is previewed with an illustrative outline in white and deep blue hues.
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface.
Unlike the blocky sans-serif mark that Gobbetti and Tisci introduced, the new logo has extended, softly curved letters. The company also unveiled a new version of its equestrian knight emblem, which now sports a flag bearing the Latin phrase “Prorsum” (meaning “Forward”).
Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee. Ahead of the British luxury brand’s show at the London Fashion Week (where they will be showcasing the debut collection under Lee’s leadership), Burberry wiped its social media clean before rolling out its brand new campaign. Fashion logos went minimal in the late 2010’s, but something in the air is making them re-evaluate their choices once again. Burberry, for starters, has decided to go back to their more regal-looking aesthetic, opting for a modernised version of their 1901 horse-riding knight, this time coloured in a royal blue.
The imagery does reveal two big developments of the Lee era. The first is an updated logo, which reinstates the equestrian knight as Burberry's official calling card. Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901.
British art director and graphic designer Peter Saville reimagines the Burberry logo. The logo symbolized a new, modern Burberry, and Tisci placed it prominently on all sorts of garments, from drawstring hoodies to lace gowns. Now, Daniel Lee, the former Bottega Veneta designer. The new logo introduces the traditional Burberry lettering in a thin and elegant font. Meanwhile, its classic horse emblem is previewed with an illustrative outline in white and deep blue hues. British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface.
Unlike the blocky sans-serif mark that Gobbetti and Tisci introduced, the new logo has extended, softly curved letters. The company also unveiled a new version of its equestrian knight emblem, which now sports a flag bearing the Latin phrase “Prorsum” (meaning “Forward”).
Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee.
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Ahead of the British luxury brand’s show at the London Fashion Week (where they will be showcasing the debut collection under Lee’s leadership), Burberry wiped its social media clean before rolling out its brand new campaign.
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